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8 Copywriting Tips For Bloggers

December 10, 2013 | By Dee Ann Rice

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As bloggers our only way to communicate with people is though writing.

How much attention do we pay to our copywriting though. I think in an activity where the main form of communication is writing we should be a lot more conscious of copywriting.

I know that I do not pay as much attention to my copywriting as I should. Sometimes I get in a hurry and publish my post without properly proofing it. Most of the time I do get my post proofed but many times I still fail to use some of the other copywriting skills.

Here are a few copywriting tips that may help in writing blog posts.

Proof Your Finished Post For Spelling Errors.

I think this is a very basic copywriting task and it should be done on every post before it is published.

Now I already told you that I am guilty of not doing this sometimes. I usually will go back and do it later. Then I am embarrassed that I actually published something with so many spelling errors in it. So I am guilty also but I still think this is really important.

I see lots of spelling errors when I am reading posts. The most common errors are not words that are just misspelled but words that are homonyms.

Here are some examples:

to/two/too

there/their/they’re

pray/prey

These words sound alike but are spelled different and have different meanings. If you spell the word wrong it does not make any sense in the context you are using it

Format Text To Get It Read

Formatting text in blog posts is different from formatting text offline.

Readers on the internet do not like to read large bodies of text. They prefer the text to be broken up into small chunks.

I homeschool my children and I have taught them that a paragraph consists of at least 3 sentences which includes an introduction, a body and a conclusion. Many times a paragraph will be 10 to 15 sentences long with the majority of the sentences comprising the body.

When I started writing my blog posts I had to learn to write a new way.

When writing online there are no real paragraphs as I described previously. Instead each topic is set apart by a formatted heading and the information about the topic is separated into several 1 or 2 sentence units. These units will be addressing a specific thought or idea about the topic.

Write Like You Are Talking To A Friend

I have said this before but I will say it again.

When writing on a blog the best way to write is how you would talk to a friend.

By writing like you are talking to a friend you will build a relationship with your readers. They will start to feel like they know you.

Again this is very difference from how I taught my children and how we all learned to write “properly” offline.

Have a call-to-action

Typically people do not take action unless they are asked to or instructed to.

If you want your readers to leave a comment or share your post on social networks you need to ask them to do so.

Always include a call-to-action at the end of your post.

Use good headlines

Your headline is the first thing readers see. If you have a good headline people will be attracted to your post. They will want to open the post and read it.

Creating a good headline is a learned skill and for me is difficult.

Adrienne wrote a post recently on writing good headlines. You can find it here Jon Morrow Told Me It Is Okay To Steal. Adrienne includes many great tips and headline ideas.

By the way, Adrienne has a great headline also.  It entices people to read the post.

Make your post short and to the point

Many people do not want to read long, detailed posts.

In order to get more people to read your posts make them short and to the point. If you want to write a longer post, make your post skimmable. This will allow those who want to read short posts the ability to get the gist of the post without reading the whole thing yet accommodate those who are interested in more in depth information.

Use images

Images are a great way to break up text and make your post more appealing to the eye.

Using an interesting image at the beginning of your post is a great way of getting your readers attention.

Use Video

Putting a video into your posts every now and then is a good way to increase your readership.

Some people really like videos and will come to your post just to watch the video.

Publishing your video on YouTube will attract more people to your blog.

What are your thoughts?

I am sure you have some copywriting tips as well or maybe you disagree with me.

Leave me a comment and just say “Hi” or let me know what your thoughts on copywriting are. I look forward to hearing from you.

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{ 38 comments… read them below or add one }

1 Jason Power December 11, 2013 at 8:54 am

Hi Dee Ann,

Thanks for sharing this information here, when people visit your blog then your goal is to connect with readers. You need to let them know who you are and show your personality.

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2 Dee Ann Rice
Twitter:
February 15, 2014 at 9:13 am

Jason,

I really think connecting with people should be the main purpose of having a blog. This will then lead to many other benificial opportunities but if you do not connect with people you get nowhere.

Thanks for stopping by and commenting.

Dee Ann
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3 Jeevan Jacob John December 11, 2013 at 3:50 pm

Great tips, Dee Ann :)

I think the most important tip is to write as if we are in a conversation (unless, we are writing to a ‘professional’ audience – like doctors, or something. But, even then, a conversation style post will get us better results, than an essay).

I am wondering how this will affect our school systems. We are taught to write formally, but internet is changing all that.

Blogging is becoming more popular, and pretty soon, schools will be encouraging students to start their own blogs (I think some schools have already done that..individual teachers are talking/teaching about blogging in classrooms). How will this affect our English classes?

Would students be encouraged to write in a conversationalist style?

Anyways, thank you for sharing the tips, Dee Ann :) I hope you are having a good week!

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4 Dee Ann Rice
Twitter:
February 15, 2014 at 9:19 am

Jeevan,

I think you are right the internet is changing the style of writing.

I home school my children and I have always taught them to write formally. My thought is it is easy to back off and do less but to do something you do not know how to do is difficult. It does not hurt to learn to write formally and then write in conversation form as your conversation writing will be better because you know how to do it formally.

I guess I have always told my kids to learn one step beyond what you want to do. That way you know how to do what you are doing very well. I have 4 quarters of college calculas and I have had not problem teaching my kids math all of the way through high school but I don’t think I could have done it is I had only completed my high school math.

Just a thought. I like what you said.

Thanks for the imput it really made me think as you can tell my mind was moving immediately.

Dee Ann
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5 Jeevan Jacob John February 17, 2014 at 7:07 pm

That’s great :D

Of course, learning is part of life, and the more we learn, the better.

It’s great to have a ‘teacher’ within our home :D That way, we don’t have to wait till the next day to clear our doubts and finish the HW.

Although, these days, it’s much easier…we have several folks (including professors) uploading personal lectures to Youtube (It has been a tremendous help for me…particularly with my Physics class).

No mention, and thank you for the reply, Dee Ann!

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6 Sylviane Nuccio
Twitter:
December 12, 2013 at 6:50 am

Hello Dee Ann,

I am about to publish a free eBook that tells a lot of what you’re saying here, because I really feel that it’s needed.

I do believe that we all typo and make mistakes, but it’s about proof reading ourselves and make sure we get rid of them. Even doing so, some may be left out.

When I find an errors I’ve left behind, I feel terrible and a blanket of shame is wrapping around me :) How in the world did I let that go? Yet, I’ve seen typing errors on printed books at times. I tell you, editing is a tough job.

Thank you for this great post and have a wonderful day!
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7 Dee Ann Rice
Twitter:
February 18, 2014 at 4:49 pm

Sylviane,

Proof reading is something that we all need to work on.

I am the same as you. When I find a typo that I missed I am really embarrased. I am sure that there are plenty in my posts but I really do try to catch as many as I can.

Thanks for stopping by and for you commnet.
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8 Louis Sanchez December 12, 2013 at 8:38 am

I was wondering what are your views on using videos with a blog post? Do they increase or decrease engagement?

Thanks

DocLou

PS. As a CommentLuv Premium user can I get white listed?

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9 Dee Ann Rice
Twitter:
February 18, 2014 at 4:52 pm

Lou,

I am sorry that I have not replied to your comment sooner. My life kind of fell apart just before Christmas and I am just now getting back here to attend to my blog again.

I think that videos are very benificial to blogs. Some people really like watching videos and when you post them on YouTube it helps to draw traffic back to your blog.

I will see that you are whitelisted.

Thanks for stopping by.

Dee Ann
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10 Jennifer Kennedy December 12, 2013 at 9:33 am

Thanks for these tips, Dee Ann! I wrote a post recently about writing as well. For me, writing like you’re talking to a friend is key. Although, I feel I don’t do this consistently enough — it differs depending on the topic I’m presenting.

Personally, I’ve found that editing and proofreading after I finished writing is so much more helpful for me than during the writing. I find myself judging everything that I write down. So, it’s best for me to focus on that last! Thanks for the tips!
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11 Dee Ann Rice
Twitter:
February 18, 2014 at 4:54 pm

Jennifer,

I like to proof read after I am done writing also. I do not do a good job of proofing when I am writing as it takes my mind off of what I am saying.

I also love writing as I am talking to a friend. I think it is the best way to build relationships with my readers.

Sorry this is so late and thank you for stopping by.

Dee Ann
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12 Ashley December 12, 2013 at 12:25 pm

Hey Dee Ann
Great points here, and mostly I am on track.
Being long-winded is my main problem, in real life too! Big thing to change.
I don-t use video enough, despite having watched your video (triple traffic) on expanding your audience. But now I am doing a video course, perhaps I will use video more. I think it is a great thing to do.
Headlines are also something to work on…..forever. Never good enough! I use twitter as my testing ground for that.
have a good one
ashley
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13 Dee Ann Rice
Twitter:
February 18, 2014 at 4:57 pm

Ashley,

I think we all get long winded at times. It is really easy to do.

I love videos and I do not use them enough. They take time to make and lots of time I find it easier and faster to just write a post.

I also have to work on headlines. I think that is my biggest downfall on my blog. My headlines really need to be improved.

Thanks for stopping by and sorry this reply is so late.

Dee Ann
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14 Adrienne
Twitter:
December 13, 2013 at 10:58 am

Hi Dee Ann,

I definitely agree with all the tips you’ve shared here and although I do my best to proof my own work I’m still known to set some slip. Thank goodness I have good blogging friends that will email me and point this out. It’s so embarrassing but it’s so much harder to catch your own mistakes then it is for others. The one thing that still gives me problems today is then and than.

I even went and looked it up before using it recently in one of my posts and I still got if wrong. I guess their definition still wasn’t as clear to me and I was in the secretarial field most of my life. Urgggg

The long draw out paragraphs drive me nuts because I’ll get lost at times.

These are really great tips though and ones we all should be paying close attention to.

Thanks for pointing these out and I hope you enjoy your weekend. You always have so much going girl. You need a vacation, you know to relax! ;-)

Talk to you next week.

~Adrienne
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15 Dee Ann Rice
Twitter:
February 18, 2014 at 5:20 pm

Adrienne,

Well, whether I need a vacation or not I took on from blogging but only to complete a whole bunch of other stuff.

I am gradually getting back here though. I am starting by replying to all of the comments I missed when I had to abruptly quit.

I think proof reading is so important but I have a really hard time proofing my own posts also. I really appreciate it when someone points out to me that I have a mistake in my post as just leaving it there is even more embarrassing than having it pointed out.

I am sorry this reply is so late but I thank you for stopping by my blog and for your comment.

Dee Ann
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16 Akaahan Terungwa December 13, 2013 at 11:06 am

Hello Ann,

I agree with all your counsel except the one about post length. While people may not want to read long blog entries, they will willingly read those they consider interesting – even though they may be very long.

The key, I believe, is writing posts that rock your reader’s world! They’ll surely come back for more!

Thanks for sharing…do have a great day!

- Terungwa

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17 Dee Ann Rice
Twitter:
February 18, 2014 at 5:23 pm

Terungwa,

I think a really well written longer post people will read but not every post will be one that will rock their world.

I personally really do not like reading long boring posts. It they are interesting that is another thing.

Sorry this reply is so late. Thank you for stopping by my blog.

Dee Ann
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18 sherman smith December 13, 2013 at 6:14 pm

Hey Dee Ann,

Long time no see! I hope everything is well with you!

I do have to say that I don’t check some posts that I have written quite often either. I know that I have misspelled many words after I read my posts when I published it LOL… I although it may seem like it’s too late, I go ahead and spell them correctly. I mean why not? Someone may read them down the road.

I also had to change the way to write blog post as well. We were all taught in school how to write. You have the heading, body, and conclusion. Blogging is definitely a bit different. it’s more conversational than anything. I remember when a friend told me that my blog posts were really boring! I never really took her advice since she didn’t read blogs, but down the road I did follow by example.

I also do agree about writing short and to the point post. Also if you make they’re going to be long, the best thing to do is to make them skimmable. It’s definitely easier on the eyes and a bit more interesting to read.

So in all i agree with all the points that you made! Thanks for sharing!
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19 Dee Ann Rice
Twitter:
February 18, 2014 at 5:28 pm

Sherman,

I love what you said about long posts being skimmable. I totally agree. If you want to write a long post that is find just let me skim it. I can get the point, learn something and not have to read long posts.

I think we all miss mistakes in our posts. It is so hard to proof our own work.

I also think writing on a blog is a learning curve for everyone as it is not what we are taught in school.

Sorry this is so late. My world seemed to fall apart just before Christmas and I had to take some time off to take care of things.

I am finally back and intend to get back into blogging. Thanks for stopping by and have a good day.

Dee Ann
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20 Heru Prasetyono
Twitter:
December 14, 2013 at 8:00 am

This is quite a good explanation. It seems to be simple but actually those tips are very important. I also often neglect the importance of them. This post has reminded me and given me precious things I must do before I publish my post.
Thank you Dee Ann!
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21 Dee Ann Rice
Twitter:
February 18, 2014 at 5:30 pm

Heru,

I am glad my post was useful to you. I think we all need reminded from time to time just how important copywriting is and that we need to preform a few extra taskes before we publish.

Sorry this reply is so late but, thanks for stopping by and have a great day.

Dee Ann
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22 Tim Bonner
Twitter:
December 14, 2013 at 12:03 pm

Hi Dee Ann

Headlines aren’t always my strong point but I’m always trying to improve them.

I think they’re one of the most important things to get right because it’s the difference between grabbing someone’s attention and them moving onto the next thing.

I stopped asking for shares in my posts but continue to ask questions at the end to start a conversation in the comments.

To be honest it didn’t make any difference to the amount of shares I received whether I asked people to share or not.

It may be that some people do see more shares by asking for them though.

I appreciate the tips you’ve shared and I know they will help to remind everyone what they need to be thinking about when writing their next blog post.

Have a great weekend.

Tim
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23 Dee Ann Rice
Twitter:
February 22, 2014 at 9:21 am

Tim,

Headlines are definitely not my strong point. I have to really work at them and I still do not think I do them very well.

I know sometime back Adrienne did a couple posts on how to make better headlines. I am planning on going back to those when I get going again here.

It is interesting that you get the same number of shares when you ask for them and when you don’t. I should see what it does on my blog.

Sorry this reply is so late but thanks for stopping by.

Dee Ann
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24 maxwell ivey December 15, 2013 at 7:25 pm

Hi Dee Ann; a lovely post. Lots of good advice in there. I liked that you teach people to write like they are talking to a friend. I kind of thought that one should have been first. and I thought i was doing a good job on titles until ashley faulkes pointed out to me that my titles are too long and not search engine friendly. My most recent post of an interview got lots of traffic mainly because i promoted the heck out of it. but maybe i missed the easy traffic from search engines that would have made it even more popular. so when i do the next one I’m going to shorten the title from learning from leaders of the amusement industry followed by the subject’s name to just learning from leaders interview 2 or something like that. I do calls to action, but i find most of my shares and comments come from my blogging friends. Thanks so much for the post and have a merry christmas, max
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25 Dee Ann Rice
Twitter:
February 22, 2014 at 9:25 am

Max,

You are right the most important thing in blogging is writing like you were talking to a friend. It think a good title and proofing your work is right up there also.

Promoting a post does make it do much better. That is where I have been lately. I do not have the time to promote so I just quit writing for a few weeks. I am hoping to be back now and writing on my blog again.

Thanks for stopping by and sorry this reply is so late.

Dee Ann
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26 maxwell ivey February 22, 2014 at 10:21 am

hi dee ann; no worries about the reply time. we all get overwhelmed from time to time. i am behind schedule myself. and you are right the effort to promote a post can be even more draining than writing a really good one. Since restarting my blog in word press about 15 months ago, i just had my second post to receive over 20 comments. It has also been clicked on over 500 times. The post is about my experience using Pinterest to promote my site, the blog, and the equipment for sale. It has driven the alexa ranking up to just outside the top 500 k worldwide. and a lot of this is thanks to friends reading sharing and commenting. so let me know if i can help promoting a post or product. just email me. Glad to have you back posting again. Take care, max
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27 silviu December 16, 2013 at 10:00 am

Hi Dee Ann,

What a nice post. Copywriting is very important, indeed.

Proofreading

Proofreading your post is a tough job. I read a post of mine two-three times, sometimes more. Each time I find at least one mistake. In the end I give up and post it as it is. Usually, it is 99% correct.

Homonyms? Let me try something:

“The hunters go to the jungle to catch two tigers and a lion, too.
There they pray to find their prey and take it to the Zoo.
When the tigers heard they’re coming, they asked the lion what to do
Let them come and we’ll have something to chew.”

This is one of the most stupid poetry you have ever read, I know. For me it is just an exercise, something you must do when homonyms are a problem for you. :)

Short or long?

I am a big fan of long posts. I do realize that many people do not like to read long posts. I am also aware that most people skim an article.

I did an experiment once. I wrote a “magnetic” headline and then made all the sub-headlines magnetic, too. Then, inside the post, I wrote things that were contrary to the headlines. Then I waited for the comments.

The comments showed that people read only the sub-headlines and look at the pictures (something like what 2-3 grade kids do). That made the whole thing very funny. :)

My question is: why are you reading a post?

If you read for entertainment, then yes, long posts are boring and must be avoided.

However, if you read to learn something, a money making strategy or a method to save money, then you must be very careful to what you read. You must not miss any point.

One single point, proper understood can make a difference between a life of poverty and a life of success.

If you want to grow your business, make money etc., then you must pay attention to content. Otherwise you are not serious. And when you are not a serious visitor you are useless. You wont make any money and you won’t help others make money. You are on the net just for entertainment. It is your choice.

I am in the online world to do business and make money. When I need to learn a strategy, I make a list of blogs in that niche and go and explore the blogs for hours or days. And I read everything. Every little paragraph matters. I do it until I succeed and learn that thing.
Then yes, I can relax and read some entertaining articles and funny posts.

Have a wonderful day
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28 Dee Ann Rice
Twitter:
February 22, 2014 at 9:35 am

Silviu,

I like your poem and it makes a very good point about homonyms. I don’t know how many blogs I go to and they have the wrong homonym in a sentence. It make no sense at all.

Long and short? I think you are one a a few people who like long posts. I think the have there place for me when I am researching something. You are right if about a long post being valuable when I am trying to learn how to do something. I think at those times I probably skim over the subtitles and just read the post where the meat of the article is.

On the other hand, if I am making comments on peoples blogs who have come to my blog and commented, I may or may not read the entire article. It all depends on just how familiar I am with the topic of the post. If I am reading a post on how to put a blog up for the first time at this point I will probably skim and am very thankful for the subtitles.

I think long posts are great but just put the subtitles so I can read it quickly if I need to or already know about that subject. I know I can always learn something new but sometimes I don’t have time to read it all right then. I would still like to make an intellegent comment though.

I am sure many may disagree with me and you may as well but that is ok.

Sorry this reply is so late but thanks for your comment.

Dee Ann
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29 Jens P. Berget December 17, 2013 at 12:49 am

Hi Dee Ann,

My biggest challenge is to proof read my blog posts for spelling errors. I am Norwegian, my English is not that good, and I have a tendency to want to publish the posts as soon as I am finished writing. I know that I should be checking my posts many times before I hit publish, but I am just full of energy and want them to go out as soon as possible.

I don’t have a call to action on many of my blog posts either. At the moment, I’m not selling anything, so I don’t think of using a call to action. But, I have a weekly newsletter that I should promote. You got me thinking.

- Jens
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30 Dee Ann Rice
Twitter:
February 22, 2014 at 10:45 am

Jens,

For being Norwegian your English is very good and I did not see any blatant errors in your comment.

I think it would be hard to write and proof in a language that was not your fist language. I think I would probably fail. I have a hard enough time proofing my English and it is the only language that I speak.

It never hurts to put a call to action in anything that you write. It just gets people thinking about what they can do. Otherwise some people will never take action.

Thanks for stopping by and sorry this reply is so late.

Dee Ann
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31 Cole Wiebe December 18, 2013 at 10:34 pm

Hi Dee Ann,

You’re so right about the need to physically proof for typos. Most spell checkers won’t flag words that are incorrect, but spelled perfectly. Grrr. I hate it when I miss one.

I’m trying the Spelling and Grammar plugin that’s part of the Jetpack suite, with the After the Deadline proofing service. It’s taking some time to understand how to use the tool, but I’m hoping it improves my writing. I have read that it will flag cases where the incorrect word has been used, even if the spelling is correct.

- Cole

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32 Dee Ann Rice
Twitter:
February 22, 2014 at 10:49 am

Cole,

I think the words that are spelled correctly but the wrong word are the very hardest typos to catch.

It would be interesting to see what the proofing service you are using does with those and how effective it is.

Hope it works out for you. I am not using the Jetpack at this point but may have to try it.

Thanks for stopping by and sorry this reply is so late.

Dee Ann
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33 Michael Belk December 19, 2013 at 12:24 pm

Dee Ann it is hard sometimes to type the correct word in a hurry. I make mistakes all the time.

For example, I am bad at writing someone that when it should be someone who.

That is just one example.

This has been bothering me. Is it more correct to use text or texted in past tense?

I hear it all the time. So do you think this is proper sentence structure.

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34 Dee Ann Rice
Twitter:
February 22, 2014 at 11:01 am

Michael,

It is hard when we get to typing really fast to get the right word sometimes. I think that is where proofing your post comes in. You can catch all of those typos then.

Thanks for stopping by.

Dee Ann
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35 Regina Partain December 24, 2013 at 11:31 pm

Hi Dee Ann. I too read and re-read my posts, looking for errors. Sometimes I still miss them. I will go back and correct them when I find them.

These are really good tips and I appreciate you sharing them with us. I do struggle with titles but believe that I am improving. I have a long way to go, however.

Thanks again for sharing.
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36 Dee Ann Rice
Twitter:
February 22, 2014 at 11:05 am

Regina,

It is really hard to catch everything when we are proofing our own posts. It is much easier for me to catch something that someone else has written then it is for me to catch my own mistakes. After I look at something for so long I miss alot it seems. We can only do the best we can.

When I am writing something that I want to guarantee is right I always ask a friend to proof it for me.

Thanks for you comment and sorry this is so late.

Dee Ann
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37 Payal Bansal January 18, 2014 at 10:58 am

I like that- Write as if you are talking to a friend. A reader must feel like as if the post is written for him. He should feel that warmth like someone is talking to him.

This makes the article interesting for the readers as well as simple for the writers :)

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38 Dee Ann Rice
Twitter:
February 22, 2014 at 11:07 am

Payal,

Writing like you are talking really makes a post much more personal and interesting to your readers. You will make many more connections is people feel like you are their friend.

Thanks for stopping by and for your comment.

Sorry this reply is so late.

Dee Ann
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