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Failure Or Success You Choose!

June 17, 2014 | By Dee Ann Rice

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Why do blogs fail?

This is a question I have thought about many times. Especially those times when I have so much going on off line that it is very difficult for me to spend much time online.

My first thought during these time is “this is why blogs fail”. There is not enough time in a day to do everything that needs to be done. I many times think I need a 36 hour day. That would give me 24 hours to do everything that needs to be done off line, as well as sleep and 12 hours to do my online duties. I think my blog would be doing great if that were the case.

After much thought though I have come to the conclusion that I do not think this is why blogs fail.

Why Do Blogs Fail?

Lots of Preparations and No Action

I think the main reason blogs fail is because to many people spend to much time getting ready to blog and never taking action.

They may spend 3 or even 6 months getting their blog ready to be viewed online. They will spend hours setting everything up perfectly but never get around to actually doing anything with the blog.

I actually wrote a post on this a couple of years ago. If you did not see it you can go read it here: A Fish Story! In this post I talk extensively about making great preparations and never taking action.

It is great to spend time preparing a great blog but if you never take action the preparation is all for not!

Instead of spending months preparing a fabulous blog I would suggest that you get a blog up with content on it and then continue to make upgrades. I think if you talk to any blogger who is the least bit successful they would tell you that a blog is always a work in progress.

Ability To Stick With It On Your Own

When you start out blogging it can be a very lonely venture.

Most bloggers sit in a room, in their home all by them selves and look at a computer screen most of the day. This can be come a very lonely existence very fast.

Working all alone can also lead to a lot of wasted time if you are not good at being your own boss. There is no one around to tell you to get back to work if you decide to take 5 breaks every hour. It takes a lot of self control to work on your own.

The good news is that these negatives go away if you stick it out long enough.

As you blog you will meet other bloggers and start to make friends online. You can also get involved in support groups for bloggers. This will reduce the loneliness of blogging and help with the accountability issue also.

Finding The Right Niche

You need to pick the right niche to blog in. If you are not passionate about what you are blogging about you will fail.

When you have picked a niche that you are passionate about then make sure you are blogging in that niche. A big mistake I see a lot is bloggers in all sorts of niche’s blogging about blogging instead of about their niche. I know that bloggers from every niche will read blogs about blogging in order to find out how to blog but it is a mistake to go back to your blog in another niche and solely blog about blogging. I you want to write a post every now and then on something you have discovered about blogging that is not bad but most of your posts should be about something in your niche.

This is something I have seen a lot of beginner bloggers do. I think the main reason they end up doing this is because the people they are meeting when they first start their blog are in the blogging niche. They see what these people are writing about and don’t know how to go write about their niche. This ends up with someone not blogging about their passion and a failed blog.

Not Enough Promotion

Not promoting your blog is another reason some blogs fail.

Writing content is great but if you do not promote the content you are writing no one will come to your blog and read it.

Some bloggers will spend lots of time developing great content but do not promote the content. When there is not much traffic to their blog the blogger will get discouraged and give up.

I think the best way to get traffic to a blog is to comment on other blogs. Using the plugin Comment Luv also helps. Commenting on other people’s blogs gets you lots of exposure. As people meet you they will want to come to your blog and get to know you better. Many bloggers will also comment on everyone’s blog who leaves a comment on their blog. This is a great way to network with other bloggers.

How To Succeed At Blogging!

  1. Take action as fast as you can when first starting out and continue to take action.
  2. Be the best boss you know how to be.
  3. Blog about what you are passionate about.
  4. Spend time promoting your blog.

What Are Your Thoughts?

I would love to hear what you think about why blogs fail. I also love comments so leave me a comment and let me know what you think.

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{ 20 comments… read them below or add one }

1 Adrienne
Twitter:
June 17, 2014 at 8:31 am

Hi Dee Ann,

Well I definitely agree with you here. I can sympathize though with putting up your first blog because we all want it to be presentable. I know none of them will ever be perfect but we also want to make sure everything is up and running correctly.

Not taking consistent action is the issue I think most fall into. I know for me I wasn’t sure what I was even suppose to be doing so a lot of my time was wasted trying to figure it out. Once I did though and started doing the work on a very consistent basis the results started to come. It’s hard for them not to really but it’s like you said, things crop up and get in the way and that may be our time spent offline.

Either way I hope that people are doing what they enjoy and moving toward what they want to achieve. That’s the way you’ll end up having a successful blog.

Great share as always and you have a wonderful day. Talk to you soon.

~Adrienne
Adrienne recently posted…You Lose Traffic And Credibility When You Ignore These Easy StepsMy Profile

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2 Dee Ann Rice
Twitter:
June 19, 2014 at 3:23 pm

Adrienne,

Putting up the first blog is a really tough job. I had a really hard time learning everything I needed to know in order to put up a blog and have that blog look decent.

Once the blog is up and running the most important thing people can do is be consistent.

Thanks for stopping by my blog and for your comment.

Dee Ann
Dee Ann Rice recently posted…10 Things Every Blogger Should KnowMy Profile

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3 Carol Amato June 19, 2014 at 6:03 pm

Hi Dee Ann,

I could not agree more, and can relate to your first point personally. If I had a dime for every time I engaged in “thought” about what I was going to do, I’d be a multi-millionaire!

Action speaks louder than words, or in this case, thoughts… lol

Because I’ve had an extensive history with work at home jobs, I’ve built up a sort of self-discipline that does really help me in this area, however, it can be a challenge to make sure the energy is channeled into the right avenue of focus!

Not enough promotion – my downfall for many years. I’m just now spending AT LEAST the amount of time it takes me to create the content, on spreading the word about the content.

Naively, in the beginning I thought that just because I put content on my site, that traffic would automatically flow through the floodgates of never never land to see what I was up to. haha

Love your simple, yet profound 4-step list at the end, Dee Ann – pure gold!

Thanks so much for sharing this article, and I will be back! :)
– Carol Amato

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4 Dee Ann Rice
Twitter:
June 20, 2014 at 8:20 pm

Carol,

I think we are all guilty of spending more than enough time planning or creating our blogs. We have also probably spent way to much time in thought. So you are in good company. The key I think is to realize that you are doing this and take action to start doing more than planning or creating.

When I started out I also thought that all I had to do was put content on a blog and people would come. I actually put up several blogs with auto content and thought that I would get traffic that way. This is what I was being taught at the time. Now I know it does not work that way.

Thanks for stopping by my blog and for your comment.

Dee Ann
Dee Ann Rice recently posted…10 Things Every Blogger Should KnowMy Profile

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5 donna merrill June 19, 2014 at 7:16 pm

Hi Dee Ann,

Getting started blogging is just like getting started in anything we pursue in life. It is not easy! But like you mentioned, a blog is a work in progress. Yes, there are many things to consider as one sets up their blog, but once they decide on a niche, have some training along the way, just do it!

That very first blog post can be intimidating. But once a blogger starts rolling, they do learn as they go (hopefully lol). Then they do have to promote themselves.

Getting into blogging groups via Facebook and or Google+ is a great way to start. What they need to know is that they have to take the first step and start commenting on blogs in their niche. Reciprocity will eventually come.

-Donna
donna merrill recently posted…4 Essential Steps Of Affiliate BloggingMy Profile

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6 Dee Ann Rice
Twitter:
June 20, 2014 at 8:27 pm

Donna,

Blogging is like anything else we do, we have to learn how to do it and that takes time. We just have to keep moving and not get bogged down with learning how to do things.

I agree that the first blog post is a hard one to write. I remember my first post. I thought that everyone would hate it and did not know why anyone would want to read what I wrote.

Getting into blogging groups is a great idea for getting going in blogging. This gets you into a blogging community right away and will give you lots of support.

Thanks for your stopping by my blog and for sharing your ideas.

Dee Ann
Dee Ann Rice recently posted…10 Things Every Blogger Should KnowMy Profile

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7 Mikestephans June 20, 2014 at 2:23 am

Hi Dee Ann Rice,
This is my first visit on your blog and really I’m impressed!!! :)
What a wonderful post you have posted and yep i do agree with you about failing of blog, I think poor quality content and less promotion is the main cause of failing of blog and failed to attract the attention of the reader. We need to come up with strong content and also with good stuff.
Thanks for sharing.
Keep posting.

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8 Dee Ann Rice
Twitter:
June 20, 2014 at 8:29 pm

Mike Stephans

We have to get to where we are doing everything and not just concentrating on one area of blogging. Being a blogger means wearing many hats and that is something many people have trouble with.

We have to create good content while promoting our blog.

Thanks for stopping by and for your comment.

Dee Ann
Dee Ann Rice recently posted…10 Things Every Blogger Should KnowMy Profile

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9 Mi Muba June 20, 2014 at 6:37 am

Hi Dee Ann
You mentioned the first point as taking a lot of time to upload our blog and get it going. You are absolutely right. It is called idealism because many people want to rule the world from day one they entered into a field or want to be on the top in first match they play. In dreams it can happen but in practically world it is nothing but a flight of fancy.
So it is must to believe in gradual progress instead of diving into blogging with a big bang. After that consistency and hard work will surely make you a successful blogger.
Rest of the points you pointed for not succeeding as blogger are also so cool but not as unique as the point number one related to our idealism. Overall this post is good to learn the true reasons of blogging failure.
Thanks a lot Dee for sharing this wonderful resource.
Mi Muba recently posted…How to create money making infographics?My Profile

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10 Dee Ann Rice
Twitter:
June 20, 2014 at 8:34 pm

Mi Muba,

I like what you have said about my first point. You have stated it very well from a little different point than I did. I like that.

I really think point one is a huge huddle for most people in a lot of things they do. We all love to spend time preparing, planning, developing, organizing or any other preparatory activity but do not like to take action. I think taking action is scary for a lot of people. If they take action they could fail but there is no failure in preparing because you never get to the point where failure happens.

Thanks for your insight and for stopping by.

Dee Ann
Dee Ann Rice recently posted…10 Things Every Blogger Should KnowMy Profile

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11 Pankaj June 20, 2014 at 11:14 am

So true Deean, We can’t do sufficient work for our blog in 24 hours, so the day should be of 36 hours :-)
I never thought about this, I think in this competitive time we need smart work for our blog, only then we can get success.

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12 Dee Ann Rice
Twitter:
June 20, 2014 at 8:36 pm

Pankaj,

I am glad you agree that we need a 36 hour day unfortunately it will never happen. That is why you are right we need to work smart in order to make up for not having a 36 hour day.

I think I need to be better at working smart much of the time. That is something I need to work on.

Thanks for stopping by and for your comment.

Dee Ann
Dee Ann Rice recently posted…10 Things Every Blogger Should KnowMy Profile

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13 Sue Price
Twitter:
June 21, 2014 at 12:10 am

Hi Dee Ann

Even if a blog is seen to be failing I think it can be turned around.

I have never seen myself as a blogger. I came online to build my then network marketing company. I was told I needed a blog to be “my home”.

I was also told to blog daily for 60 days and then find a frequency that suited. I lasted for about 40 days and then was over it and became very infrequent and that clearly does not work. Nor had I really defined my niche.

I think we all learn and correct as we go. I envy people who blog daily and say they do it in less than an hour. I have no clue how that happens :)

You have some great points here Dee Ann.

Sue
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14 Dee Ann Rice
Twitter:
June 24, 2014 at 5:00 pm

Sue,

I love what you said. I think any blog can be turned around also. Tomorrow is always a new day and a new beginning. I don’t think we ever fail forever if we are willing to make changes and stay with it.

I admire you for making it 40 days blogging every day. I don’t think I would have made it that long. I don’t know what I would write about everyday. I think you are amazing for doing that.

I often wonder if the people who are blogging every day are really writing all of their own content. Some of them may be but I think at least some of them are not.

Being consistent is definely important. That is something I stuggle with.

Thanks for stopping by and for your comment.

Dee Ann
Dee Ann Rice recently posted…10 Things Every Blogger Should KnowMy Profile

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15 Sylviane Nuccio
Twitter:
June 23, 2014 at 7:57 am

Hi Dee Ann, and so nice to see your post here 

Once thing that I’ve learned at the very beginning of my blogging career back in 2008 is that you could blog about anything, and as long as you learned about keywords and promotion tricks your blog would get tons of visitors and you’d make money selling whatever you were selling with or on your blog.

I believed it, so I had up to 7 blogs at one time, until I realized that this wasn’t going to work for me. As a freelance writer I can say that writing about any topic for pay that’s one thing, but being motivated writing on my own blogs each week about a topic I couldn’t care less was very tough indeed. So, agree with you that one of the main reason you will fail at blogging is by choosing a niche you’re not passionate about.

Thank you for those right on points here, that we should all follow.
Sylviane Nuccio recently posted…5 Fundamental Comment Tips That Will Send The Right Message About YouMy Profile

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16 Dee Ann Rice
Twitter:
June 24, 2014 at 5:03 pm

Sylviane,

I don’t know how you blog on 3 blogs every week much less 7. That is amazing. I think it would be very hard to blog weekly about something you are not interested in. I could not do it and think many others can not do it either. In the end the blog dies.

You are right choosing the right niche for you is very important if you want your blog to survive.

Thanks for stopping by and for your comment.

Dee Ann
Dee Ann Rice recently posted…10 Things Every Blogger Should KnowMy Profile

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17 Lisa
Twitter:
June 24, 2014 at 4:10 am

Hi Dee Ann, I’m not guilty of #1 but I think I really rushed into it with Blogger then switched over to WordPress. I think some preparation is a good thing as I dug right in I wished I started with WordPress from the get-go now. But I sure did learn!
I think my downfall is not enough promotion. I don’t send out my posts more than 1 or 2x via social networks unless I’m using the tweet your old post plugin but it doesn’t cover the other social networks. I don’t like to share my own stuff often. I must find a way to get it over it and use that good old 80/20 rule.
Thanks for these tips Dee Ann as I am reviewing my own blog and what I can do to improve in the next month.
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18 Dee Ann Rice
Twitter:
June 24, 2014 at 5:08 pm

Lisa,

I think lack of promotion is where a lot of us fall down. I know that is a down fall for me.

Writing the post is one thing but then to go out and promote it is another. It takes as much work promoting as it does writing.

I think a certian amount of preparation is nessesary. It is just when all we do is prepare and do not ever take action that it becomes a problem.

Thanks for your comment and have a great day.

Dee Ann
Dee Ann Rice recently posted…10 Things Every Blogger Should KnowMy Profile

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19 Anchal June 28, 2014 at 10:26 am

You are right Deean, having a day of 36 hours is a necessary thing, as 24 hours a day is looking insufficient for a blog. There is thing though, if we are spending lot of time in starting and after that our blog started to get good results then we can reduce the amount o time we are giving to it.

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20 Dee Ann Rice
Twitter:
August 12, 2014 at 3:14 pm

Anchal,

Starting a blog is time consuming but keeping a blog up is also time consuming so I guess you might spend less time after you get it started but until you are really established the blog will take a lot of time.

I need more hours just to get all my off line stuff done and alow me to do my blog.

Thanks for stopping by and for your comment.

Dee Ann
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