Why do blogs fail?
This is a question I have thought about many times. Especially those times when I have so much going on off line that it is very difficult for me to spend much time online.
My first thought during these time is “this is why blogs fail”. There is not enough time in a day to do everything that needs to be done. I many times think I need a 36 hour day. That would give me 24 hours to do everything that needs to be done off line, as well as sleep and 12 hours to do my online duties. I think my blog would be doing great if that were the case.
After much thought though I have come to the conclusion that I do not think this is why blogs fail.
Why Do Blogs Fail?
Lots of Preparations and No Action
I think the main reason blogs fail is because to many people spend to much time getting ready to blog and never taking action.
They may spend 3 or even 6 months getting their blog ready to be viewed online. They will spend hours setting everything up perfectly but never get around to actually doing anything with the blog.
I actually wrote a post on this a couple of years ago. If you did not see it you can go read it here: A Fish Story! In this post I talk extensively about making great preparations and never taking action.
It is great to spend time preparing a great blog but if you never take action the preparation is all for not!
Instead of spending months preparing a fabulous blog I would suggest that you get a blog up with content on it and then continue to make upgrades. I think if you talk to any blogger who is the least bit successful they would tell you that a blog is always a work in progress.
Ability To Stick With It On Your Own
When you start out blogging it can be a very lonely venture.
Most bloggers sit in a room, in their home all by them selves and look at a computer screen most of the day. This can be come a very lonely existence very fast.
Working all alone can also lead to a lot of wasted time if you are not good at being your own boss. There is no one around to tell you to get back to work if you decide to take 5 breaks every hour. It takes a lot of self control to work on your own.
The good news is that these negatives go away if you stick it out long enough.
As you blog you will meet other bloggers and start to make friends online. You can also get involved in support groups for bloggers. This will reduce the loneliness of blogging and help with the accountability issue also.
Finding The Right Niche
You need to pick the right niche to blog in. If you are not passionate about what you are blogging about you will fail.
When you have picked a niche that you are passionate about then make sure you are blogging in that niche. A big mistake I see a lot is bloggers in all sorts of niche’s blogging about blogging instead of about their niche. I know that bloggers from every niche will read blogs about blogging in order to find out how to blog but it is a mistake to go back to your blog in another niche and solely blog about blogging. I you want to write a post every now and then on something you have discovered about blogging that is not bad but most of your posts should be about something in your niche.
This is something I have seen a lot of beginner bloggers do. I think the main reason they end up doing this is because the people they are meeting when they first start their blog are in the blogging niche. They see what these people are writing about and don’t know how to go write about their niche. This ends up with someone not blogging about their passion and a failed blog.
Not Enough Promotion
Not promoting your blog is another reason some blogs fail.
Writing content is great but if you do not promote the content you are writing no one will come to your blog and read it.
Some bloggers will spend lots of time developing great content but do not promote the content. When there is not much traffic to their blog the blogger will get discouraged and give up.
I think the best way to get traffic to a blog is to comment on other blogs. Using the plugin Comment Luv also helps. Commenting on other people’s blogs gets you lots of exposure. As people meet you they will want to come to your blog and get to know you better. Many bloggers will also comment on everyone’s blog who leaves a comment on their blog. This is a great way to network with other bloggers.
How To Succeed At Blogging!
- Take action as fast as you can when first starting out and continue to take action.
- Be the best boss you know how to be.
- Blog about what you are passionate about.
- Spend time promoting your blog.
What Are Your Thoughts?
I would love to hear what you think about why blogs fail. I also love comments so leave me a comment and let me know what you think.
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