I want to start this post off by apologizing to all of my regular readers for not having this post up on time. I usually try to get my post up on Tuesday morning and obviously this one did not make it.
With Labor Day and the 3 day weekend, I completely spaced out that the first day of the work week was Tuesday. Then Tuesday was the first day of school and I worked a 12 hour day and did not have time to work on the post (which should have been written last week). So now it is really late.
Google Discontinues Yet Another Tool
Maybe you were aware of the latest tool that Google has decided to discontinue. I seemed to have missed this one until I went to look up some keywords and found that the Google Keyword Tool had been replace by Google Keyword Planner. Google officially discontinued their Keyword Tool on August 27, 2013. While Google has left out some of the features of the old Keyword Tool in their new Keyword Planner, they have also added some new features.
What has Google Left Out?
- Keyword statistics for different types of devices are now displayed together.
- In the past you were able to get statistics that were separated by computers, mobile devices and tables. Now all of these statistics are rolled into one.
- Retrieving search volume for an exact Keyword.
- In the old Keyword Tool search volumes could be retrieved for exact keyword as well as word group or phase matches.
- Only displaying ideas very similar to my search terms.
- This option does not exist any more.
- Local tends exemplified through both column and export.
- Local trends can now only be exemplified through export.
- The ability to manually insert 200 keywrods.
- There is now a 50 keyword limit on the number of keywords you can insert.
That is pretty much what Google discontinued when they moved over to the Keyword Planner. If you did not use some of these features then you will not be concerned with their deletion but if you were someone who used the Google Keyword Tool extensively then you may not be to pleased with Google.
What has Google Added?
- You can now limit your search according to region or city as well as country.
- Sums up search volume that is central to your ad group.
- Adds to the plan only in the given or suggested ad groups.
- Can upload a maximum of 10,000 keywords in a CSV file.
- This allows collecting data from combined lists of up to 10,000 keywords.
- The ability to group keywords by ad groups.
- This is beneficial not only for ad groups but would allow keywords to be grouped for specific landing pages, blogs or other specific uses of the keywords.
- Can now add up to 1000 words for analysis. (this is not the initial keywords you enter)
- In the past you were limited to 200.
How to use the new Keyword Planner
1. Open Keyword Planner
2. Pick Search for keyword ideas 3. enter a group of up to 50 keywords.
4. Choose your targeting
5. Click on Get Ideas
What About You?
Did you use the old Google Keyword Tool? Have you looked at the new Google Keyword Planner?
What are your thoughts? Do you like the new Keyword Planner better? Do you have any suggestions on how to get the most out of the new Keyword Planner.
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