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If You Build It, They Will Come

October 6, 2014 | By Dee Ann Rice

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If you are a new blogger or even a blogger who has been around a while, you might be trying to figure out just how to get traffic to your blog, build a following and create a blogging community that will follow you anywhere. The end result of this would lead to making money with your blog.

I know when I started out and even after that, I had no idea what to do in order to get the right kind of traffic to my blog.

I took several courses and one thing we were told in a couple of those courses was basically “If you build it, they will come.”

Unfortunately, they never explained just how to build it so I would get the right traffic. I never experienced getting anything but spam to my blog by just building it. Traffic did not miraculously come just because I built my blog.

Getting traffic to a blog takes lots of hard work but it can be done.

Build It

Of course the first thing you have to do is build the blog.

Creating A Blog

There really is not a lot that goes into building a blog but you have to know what you are doing.

To start out with you will need a domain name, a blogging platform and a hosting service if you use a self hosted blog platform.

When I started out this was all very confusing. I will briefly tell you what I do for each of these and then move on to getting people to the blog.

Domain Name – There are a lot of places out there to get a domain. If you Google domain names a whole bunch will pop up. I personally use Go Daddy** for all of my domains. They have discounts most all of the time and I like having all of my domains at the same location.

Blogging Platform – I would always recommend using a self hosted blogging platform. The most popular self hosted blogging platform is WordPress.org.

Hosting Service – Again there are a lot of places to host a blog. Most everyone you talk to will tell you a different hosting service and why they like it. I use HostGator. I have never had a problem with them and would highly recommend them for hosing a blog.

Adding Content

The next step in building a blog so people will come is to create really good content.

What Is Good Content

Good content is anything that adds value to the niche that your blog is in.

Good content does not have to be original content or content that no one else has ever written about.

When I started blogging I thought that I had to find something to write about that no one else had ever written about. That is impossible. I can tell you right now everything in every niche had been written about many times.

Unless of course it is something that is happening right now as in Google changing something in their algorithm. In this case though you will be among many others writing about this topic at the same time.

Since there is really nothing new on the internet. You need to write using your own voice. If you write using your own voice your post will be very different from anyone else’s post on the same topic.

Your Own Voice

We all learned to write properly when we were in school. Now we have to take most of what we learned and throw it out the window.

I say most of it because we still need to use good grammar, spell correctly and proof our posts.

We need to write like we are talking to a good friend. This will allow us to put a part of ourselves into our posts. People will like the personal quality of our posts because they will feel like they know us. The more people get to know us the more they will think of us as a friend and trust us. Trust is an important part of eventually making money online.

The People Will Come

Now that you have a live blog and great content. It is time for the people to come. This does not happen overnight and definitely does not happen without work on your part.

SEO

SEO is one way of getting people to a blog.

This is done by adding keywords and keyword phrases to meta description tags, titles, title tags, in descriptions, in your post as well as finding images that relate to your keyword.

This will all lead to your post ranking higher on the search engines which in turn will lead to people finding your post though their searches, coming to your blog and reading your post.

A great place to start doing keyword research is at Google’s Keyword Tool. This tool is free and does a great job of locating keywords for any topic. There is even a tutorial to show you how to use the tool.

Commenting On Other Blogs

Commenting on other peoples blogs (mainly in your niche) is another great way to get traffic to your blog. Personally I think this is the best way to drive traffic.

Again this does not happen over night.

You need to go to other peoples blogs and make comments that add value to the post you are commenting on.

As you add comments to more and more blogs, people will see you over and over again. Pretty soon they will start to come over to your blog to see who you are and what you are blogging about.

Remember what I said about being personable so people feel like they are getting to know you. This is where writing in your own voice starts to pay off.

If you and the person who’s blog you are commenting on are using CommentLuv you will also be allowed to leave a link to at the end of your comment to one of your posts. People will be able to follow your link right to that post.

Many blogger also have the policy of reciprocating comments. If you comment on their blog, they will in turn comment on your blog.

All of this leads to great traffic to your blog.

Social Networks

Social networks are another way to drive traffic to a blog.

On the social networks more than anywhere else it takes getting to know people. After all social networks are a place to socialize.

Being on a social network of any kind is like going to a party. If you sit in a corner and never talk to anyone no one is going to get to know you and no one will ever find out what you do much less come to your place of business. On the other hand if you are talking to everyone, being personable and making connections with people some of those people will stop by your place of business just to find out a little more about you.

It is the same way in a social network like Facebook, Google+, Twitter, LinkedIn and many more. If you just have a profile but never talk to anyone, no one will ever come over to your blog to find more out about you and see just what you do. It takes talking to people.

Here is where I need to take my own advice. I am horrible when it comes to social networks but I know people who are great at them and get a lot of traffic from them. So I have to say do as I say not as I do here.

That Is The Basics

Build It And They Will Come – I just told you the basics. Each one of my points could be a post all by its self. If you are struggling and would like more information about any of the points I have made leave me a comment or contact me and I will be more than willing to help you in anyway that I can.

If you are beginner or an experienced blogger I love comments so leave me a comment and let me know what you think.

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