If You Build It, They Will Come

October 6, 2014 | By Dee Ann Rice

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If you are a new blogger or even a blogger who has been around a while, you might be trying to figure out just how to get traffic to your blog, build a following and create a blogging community that will follow you anywhere. The end result of this would lead to making money with your blog.

I know when I started out and even after that, I had no idea what to do in order to get the right kind of traffic to my blog.

I took several courses and one thing we were told in a couple of those courses was basically “If you build it, they will come.”

Unfortunately, they never explained just how to build it so I would get the right traffic. I never experienced getting anything but spam to my blog by just building it. Traffic did not miraculously come just because I built my blog.

Getting traffic to a blog takes lots of hard work but it can be done.

Build It

Of course the first thing you have to do is build the blog.

Creating A Blog

There really is not a lot that goes into building a blog but you have to know what you are doing.

To start out with you will need a domain name, a blogging platform and a hosting service if you use a self hosted blog platform.

When I started out this was all very confusing. I will briefly tell you what I do for each of these and then move on to getting people to the blog.

Domain Name – There are a lot of places out there to get a domain. If you Google domain names a whole bunch will pop up. I personally use Go Daddy** for all of my domains. They have discounts most all of the time and I like having all of my domains at the same location.

Blogging Platform – I would always recommend using a self hosted blogging platform. The most popular self hosted blogging platform is

Hosting Service – Again there are a lot of places to host a blog. Most everyone you talk to will tell you a different hosting service and why they like it. I use HostGator. I have never had a problem with them and would highly recommend them for hosing a blog.

Adding Content

The next step in building a blog so people will come is to create really good content.

What Is Good Content

Good content is anything that adds value to the niche that your blog is in.

Good content does not have to be original content or content that no one else has ever written about.

When I started blogging I thought that I had to find something to write about that no one else had ever written about. That is impossible. I can tell you right now everything in every niche had been written about many times.

Unless of course it is something that is happening right now as in Google changing something in their algorithm. In this case though you will be among many others writing about this topic at the same time.

Since there is really nothing new on the internet. You need to write using your own voice. If you write using your own voice your post will be very different from anyone else’s post on the same topic.

Your Own Voice

We all learned to write properly when we were in school. Now we have to take most of what we learned and throw it out the window.

I say most of it because we still need to use good grammar, spell correctly and proof our posts.

We need to write like we are talking to a good friend. This will allow us to put a part of ourselves into our posts. People will like the personal quality of our posts because they will feel like they know us. The more people get to know us the more they will think of us as a friend and trust us. Trust is an important part of eventually making money online.

The People Will Come

Now that you have a live blog and great content. It is time for the people to come. This does not happen overnight and definitely does not happen without work on your part.


SEO is one way of getting people to a blog.

This is done by adding keywords and keyword phrases to meta description tags, titles, title tags, in descriptions, in your post as well as finding images that relate to your keyword.

This will all lead to your post ranking higher on the search engines which in turn will lead to people finding your post though their searches, coming to your blog and reading your post.

A great place to start doing keyword research is at Google’s Keyword Tool. This tool is free and does a great job of locating keywords for any topic. There is even a tutorial to show you how to use the tool.

Commenting On Other Blogs

Commenting on other peoples blogs (mainly in your niche) is another great way to get traffic to your blog. Personally I think this is the best way to drive traffic.

Again this does not happen over night.

You need to go to other peoples blogs and make comments that add value to the post you are commenting on.

As you add comments to more and more blogs, people will see you over and over again. Pretty soon they will start to come over to your blog to see who you are and what you are blogging about.

Remember what I said about being personable so people feel like they are getting to know you. This is where writing in your own voice starts to pay off.

If you and the person who’s blog you are commenting on are using CommentLuv you will also be allowed to leave a link to at the end of your comment to one of your posts. People will be able to follow your link right to that post.

Many blogger also have the policy of reciprocating comments. If you comment on their blog, they will in turn comment on your blog.

All of this leads to great traffic to your blog.

Social Networks

Social networks are another way to drive traffic to a blog.

On the social networks more than anywhere else it takes getting to know people. After all social networks are a place to socialize.

Being on a social network of any kind is like going to a party. If you sit in a corner and never talk to anyone no one is going to get to know you and no one will ever find out what you do much less come to your place of business. On the other hand if you are talking to everyone, being personable and making connections with people some of those people will stop by your place of business just to find out a little more about you.

It is the same way in a social network like Facebook, Google+, Twitter, LinkedIn and many more. If you just have a profile but never talk to anyone, no one will ever come over to your blog to find more out about you and see just what you do. It takes talking to people.

Here is where I need to take my own advice. I am horrible when it comes to social networks but I know people who are great at them and get a lot of traffic from them. So I have to say do as I say not as I do here.

That Is The Basics

Build It And They Will Come – I just told you the basics. Each one of my points could be a post all by its self. If you are struggling and would like more information about any of the points I have made leave me a comment or contact me and I will be more than willing to help you in anyway that I can.

If you are beginner or an experienced blogger I love comments so leave me a comment and let me know what you think.


If you find this post interesting or useful could you please share it with your friends. Thank you.      ** This is an affiliate link. If you click the link and purchase the product I will benefit financially from your purchase.

{ 17 comments… read them below or add one }

1 Adrienne
October 7, 2014 at 3:22 pm

Hey Dee Ann,

This was really a great post laying out the foundation of what’s all involved. You really explained it very well. Looking back at when we started I sure wish this information had been available to us.

I was pretty much told the same thing you were but the one thing I did have going for me is that I was doing a lot of affiliate marketing and writing articles first so I knew how to get ranked in the search engines and people were finding my content. The only problem is though that the people who were commenting were spammers. I didn’t know that at the time though, I really thought people liked what I shared. Gosh I was so naive.

But as I ventured into other niches it became harder because the writing in your own voice wasn’t explained to me either. I just finally had had enough and started doing it that way with my fingers crossed. Guess what! It worked.

I was under the same impression that I had to write about stuff no one else was and I was just not that darn smart. LOL!!! Seriously, there was no way but what I learned from my own experience is that we all share things differently. So I might read a post ten times on ten different blogs before the 10th person actually explained it to me so that I understood what they were saying. We all have to remember that the majority of the people who read our content are new and they don’t know everything yet. So make it easy for them to understand just like you’ve done here and you’ll get much better results.

Great share Dee Ann, thanks for writing this one and I’ll be sharing it as well.

You enjoy your week and I’ll talk to you later.

Adrienne recently posted…How To Build A Popular Blog Especially If You Are NewMy Profile


2 Dee Ann Rice
October 12, 2014 at 7:44 pm


Can you believe how naive we were when we started out? I was first taught to use syndicated content and I thought the spammers commenting on those posts were real people and liked what I was sharing though the syndicated content. I felt really dumb when I realized they were all spammers. I actually was getting so much comment spam I had to leave the domain unused for about 6 months to get rid of the spam.

When I realized I did not have to find a topic that had never been written about before I was so relieved. I did not know how I was going to find a topic that no one had ever written about.

If only I knew then what I know now how easy it would have been but would we be the same people. I don’t think so. We have grown so much though all of the learning.

Thanks for stopping by my post and for your comment.

Dee Ann
Dee Ann Rice recently posted…Updating WordPress.orgMy Profile


3 Sherman Smith October 11, 2014 at 3:43 pm

Hey Dee Ann,

Every blogger that’s starting out needs to read this. I can remember when I first started out and I thought wordpress was just wordpress. I didn’t know there was a as well as a Plus I didn’t know the difference!

Slowly but surely I figured it out by not being able to add plugins to my site because it didn’t allow javascript. I had to jump through hoops to figure ways to get similar tools as i would with a self hosted site, but eventually I gave in.

I like what you said about content marketing: Good content is anything that adds value to the niche that your blog is in.

That’s the best definition I heard thus far. A lot of people talk about giving good content, but in more of a general sense. You must write the type of content that’s going to be valuable to your niche market. Just as simple as that. Once you get on a roll with that, then more targeted people will come, which leads to sales.

I also like what you said about social media. I too wasn’t that social in the beginning, but now I figured out a way to do so. I really don’t start a conversation, but end up being a part of someone else’s conversation. With that in mind it makes it easier for me on facebook and also on twitter. Now I feel like I’m in the mix and I also I’m seeing other people besides my regular readers come to my blog.

Thanks for sharing Dee Ann and I hope you’re having a great weekend!
Sherman Smith recently posted…The Frustration Of Not Having Enough Time For BloggingMy Profile


4 Dee Ann Rice
October 12, 2014 at 7:52 pm


In the process of figuring out that I did not have to write about something that had never been written about before I realized that all I had to do was write content that added value to my niche. I am glad you like the way I stated that. It is what makes sense to me.

I am able to write content that adds content to my niche. That is not a hard job. I just have to find the time to do it.

I still stuggle with the social media. I know what you are saying and Adrienne has told me that also. She said to just comment on other peoples posts. I still have not done that. I guess I just need to start doing it.

I did notice that you are commenting quite a lot on social media.

You are doing so good with your blog. You have come along way and your blog is a huge success. Great Job Sherman!!!!

Thanks for stopping by my blog and for your comment.

Dee Ann
Dee Ann Rice recently posted…Updating WordPress.orgMy Profile


5 Sue Price
October 11, 2014 at 11:16 pm

Hi Dee Ann,

I agree with Sherman that every blogger starting out should read this. It is a great resource for new bloggers. And yes each of your points could be a blog post itself. Perhaps and ebook?

I was fortunate enough to start off my blogging journey as part of a group in a webinar series. Kimberly Castleberry was one of the teaches so I did learn correctly. Even then I struggled big time.

I never heard the phrase build it and they will come. Even if I had I would not have believed it as I have been around marketing in an offline world for much of my life and it does not happen there without marketing your business.

There is a lot to learn and it takes time. I struggles with ideas for content in the beginning but I know I am not alone.

A great post thanks Dee Ann.

Sue Price recently posted…Have you Upgraded to iOS 8 on your iPhone?My Profile


6 Dee Ann Rice
October 12, 2014 at 7:58 pm


I think we all stuggle with content. I still struggle with content at times. Then there are the times when so many ideas pop into my head I can not decide which one to write about.

It is far easier to come up with content when I am involved with my blogging community on a daily basis. That is what I have found hard about the last year. I would have so many times when I could not write and when I went back I could not figure out what to write about.

It is great that you were able to learn from an experienced blogger who steered you in the right direction. I struggled so much at the beginning to learn the right way to do things.

Off line may be different in ways but in other ways it is the same. I know I learn so much from you when you write about your offline business. I love your posts.

Thanks for your thoughts and thank you for stopping by.

Dee Ann
Dee Ann Rice recently posted…Updating WordPress.orgMy Profile


7 Carolyn Nicander Mohr October 13, 2014 at 6:18 pm

Sue, I learned so much from Kim Castleberry’s webinars too. I really miss her excellent instructions, I always learned so much from them.
Carolyn Nicander Mohr recently posted…What’s In Store for Amazon? [Infographic and Poll]My Profile


8 donna merrill October 13, 2014 at 10:31 am

Hi Dee Ann,

I find that commenting on other blogs is the best way to build traffic to your blog. Traffic that you really want!

I have had many people come to my blog just because they read one of my comments left. They resonated with me, jumped to my blog and told me why. Comments are the backbone of our blogs. Now…I think I must have said this a million times but it is so true.

Also, social media is a great way to connect with people. I like dogs and find others that do…we chat, share pictures then they ask me what I do. I give them a link to my blog and a new reader has come forth.

I’m not so big on SEO, never was, but just by go-giving, my blog has reached a pretty hefty readership. It is just what I do and it works for me. Hopefully it will work for others.

donna merrill recently posted…Thank You To Some Amazing BloggersMy Profile


9 Dee Ann Rice October 16, 2014 at 1:35 pm


I am with you. I think that commenting on other peoples blogs is the best way to get traffic to a blog.

I am alos not that big on SEO and never have been but I do do the little things to at least make Google notice me.

Thanks for stopping by my post and for your thoughts.

Dee Ann


10 Mark October 13, 2014 at 11:10 am

Really great and honest advice Dee Ann!

I guess it’s really no surprise that practically every newbie blogger, that’s honest will have to admit that at one point, we were all of the “build it, and they will come” mindset!

And thank goodness we got over that misconception sooner rather than later! And i admire your honesty to share your challenges regarding being more pro-active on social media!

I’m afraid I need to plead guilty to that charge as well! I initially resisted getting with the program sooner as well.

But we both lived to to correct that misstep! Thanks for being so honest and for sharing some much needed advice!


11 Dee Ann Rice October 16, 2014 at 1:43 pm


I think you are right about most beginners being in the mind set of build it and they will come. What most of us do not really realize until we are hooked is it reallly takes a lot of hard work to get them to come.

If we do the work though they will come and that is when it gets fun.

I like being honest in my posts and talking about my down falls. I think that is how others learn.

Thank you for stopping by and for your comment.

Dee Ann


12 Yousuf October 13, 2014 at 11:58 am

yes everyone should make a blog in those field where he is expert so it means he can help other who are week in those type of field and he can share his thought to others.


13 Dee Ann Rice October 16, 2014 at 1:44 pm


I think that is right, we should look for a niche that we are interested in and have knowlege of.

Thank you for your comment.

Dee Ann


14 Gladys October 13, 2014 at 5:39 pm

Hello Ms. DeeAnn
Wow it’s been a long time. I hope you are well.
This is one of the best detailed post that I have read since I have been blogging.

I totally agree, every point can be a post. I believe you can elaborate on each point.
Someone mentioned an e book… I agree.

But I am still learning about content and stepping out into other blogs to read and comment. I recently signed up for a 30 da blogging challenge and it’s been wonderful.

In regards to social media, I am trying in that aspect myself. I think one of the problems I am facing is having too much on my plate. But I will stay at it, no matter what.
Again, I love love your post. I will share it.


15 Dee Ann Rice October 16, 2014 at 2:24 pm


I am think I can be back now. I have to much on my plate also and I think it is called having to many kids.

After moving 2 in 5 times in about 4 months, getting though a life threatening illness with 1 and being supportive while another moved and bought a house all in the last 6 months I think I might be done for a while and can get back to my blogging consistenly for a while.

I think social media is hard for a lot of bloggers because it is not something that comes overly natural for many of us but the good thing is with a little work it can be something that we get really good at. I just need to get in there and do the work.

It was really good to see you on my blog and thank you for your comment.

Dee Ann


16 Carolyn Nicander Mohr October 13, 2014 at 6:28 pm

Hi Dee Ann, Boy, I wish I had read this when I was starting out blogging! Like Sherman, I didn’t know the difference between and I had no idea about hosting either. I was very lucky to have a dear friend who helped me along the way. She didn’t have a blog but she did run a website for a celebrity so she helped me get started setting up the website but I still didn’t have a clue about blogging.

Until I visited Adrienne’s blog, I didn’t know you should respond to comments!

My only caution about your article is your statement about not needing to have original content. No one should scrape or copy anyone else’s work. Period. The first time, well really every time, you have your content scraped you know how horrible that feels. I know you didn’t mean for people to steal other people’s content, but I just want to be sure no reader misunderstands your meaning. You always deliver original content, Dee Ann!

I partially agree with you about nothing new on the Internet. I have written about apps before that no one else has covered yet. Or breaking tech news that has only been covered for techies using complicated tech terms, not in plain English so the average person can understand the implications of the tech news on their lives.

What an author can bring that’s original is value to the reader. If I visit your blog and learn something I didn’t know before I arrived, then that’s value to me and I will be back. If you’re writing about a topic that’s already been covered, try to add your favorite tip or trick that will help the reader. If you teach the reader something of value you can bet they’ll be back!

Thanks for this excellent primer of how to get started with a blog, Dee Ann. Anyone who is putting off starting a blog because they don’t know what to do doesn’t have that excuse any more!
Carolyn Nicander Mohr recently posted…What’s In Store for Amazon? [Infographic and Poll]My Profile


17 Dee Ann Rice October 16, 2014 at 4:38 pm


Thank you for clarifing the original conetnt. I by no means meant for anyone to used content that had been scraped, copied or syndicated content.

What did mean was you did not have to write about something that had never been written about before. Many times it is very difficult to find topics that have never been written about before.

I agree if there is something new out there you might be able to be the first one to write about it. This might be easier in some niches than in others.

When I started out I had no idea that I was supposed to reply to comments. I did not even know I was supposed to leave comments. After I learned about commenting and replying to comments I started getting traffic. It was great.

Thank you for stopping by and for commenting.

Dee Ann


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