Online Billboards

March 31, 2014 | By Dee Ann Rice

Post image for Online Billboards

Last week I talked about whether a blog was a business or not. If you did not see that post then you can go here to read it Is Blogging A Business.

I do not think a blog is a business.

It is an important part of a business but alone is not a business.

Business or Billboard?

If a blog is not a business then just what is it?

I think a blog is like a billboard.

The other day I was driving down a road near where I live and saw the following billboard.



When I saw this billboard I could not help but think about a blog and how it really is not a business.

This billboard is not a business. It does not earn any money by itself.

It is however fairly catchy and tells you where to go if you need medical attention. The Urgent care this sign points to happens to be just around the corner at the next traffic light.

The Urgent Care is the business and the billboard I am sure drives a lot of business to the urgent care. I know I have actually gone to this urgent care because I had see this sign and knew where it was.

Blogs Are Online Billboards

Our blogs are actually like online billboards.


They can drive business to what ever it is that we are doing to actually make money online.

Our headers should catch our blog visitors attention just like this billboard catches drivers attention. The thing that strikes most about this billboard is the tag line is catchy and to the point. It says exactly what they do for you when you come to their urgent care.


Posts are another part of our online billboard. These are something that billboards along the roads do not have but are a very important to our blogs.

Your posts should give your followers valuable information so they will keep coming back to your blog.

Make Your Blog A Better Billboard

Making your blog a better billboard is a never ending task. As your blog evolves and things change online upgrading your blog is always a good thing to do.

I have been looking at my blog lately with the thought that it needs some upgrading and improving.

I really need to get a new header that has more professional graphics and a better tag line. The general appearance of my blog and my side bar could also use some upgrading.

I also need to make spend more time on my blog and going to other peoples blogs in order to drive more traffic.

These things will all make my blog a better billboard but they will not make any money without a business. They can however help a business make more money.

Is Your Blog A Good Billboard

What do you think? Is your blog a good billboard? Do you have a business that is being promoted by your blog?

Leave me a comment and let me know your thoughts. I would love to hear from you.


If you find this post interesting or useful could you please share it with your friends. Thank you.


{ 7 comments… read them below or add one }

1 Adrienne
April 1, 2014 at 10:37 am

Hey Dee Ann,

As you know, I’m going through Marie Forleo’s B-School at the moment and I’m learning a lot more about how my blog should be laid out. I spent all day last Saturday updating some things and creating new opt-in boxes for all of my lists. I’ve also rewritten my About Page, my Start Here page and I’ve added a new Free Updates page as well. I’ve cleaned up my sidebar, took some things out and added a few more.

Your blog is a representation of who you are so when people land on your blog they should be able to get a better feel of how you can help them. I’m still seriously considering changing my tagline to more of what I do now instead of sticking with my all time generic one.

Overall though I agree with you. Our blogs are for getting people’s attention, helping them solve their problems and making those connections so they’ll want what we have to offer.

Great job in explaining that one and you’re right, that’s a cool billboard.

Adrienne recently posted…How To Create Images That Stand OutMy Profile


2 Dee Ann Rice April 5, 2014 at 10:28 am


I like that billboard. I especially like that it says what they can do for you in one catchy sentence.

I need to change a lot about my blog. I very badly need a new header and need to do some cleaning on the whole blog. It is all on my list of things to do. The problem is my list is so long and I don’t seem to be able to get the time to do it all.

I think you are doing a great job on your blog and making it more attractive to the people who land there.

Thanks for your comment and have a great day.

Dee Ann


3 maxwell ivey April 4, 2014 at 6:18 am

Hi Dee Ann; When I read posts, I like to think of them in my own terms. Growing up in a family of carnival owners I’m thinking that a blog is like those posters we used to have to get put out in every town. Each year we would have to order new ones and either persuade the festival organizers to put them out in local businesses or on sign posts. Sometimes, we would have to pay someone to do this for us. And when I think of all the effort that goes into promoting a blog, I think of hanging posters. I mean there is social media, email lists, blog commenting, guest posting, and even pay per click. A billboard is more permanent than posters. Hope you didn’t mind my post. thanks so much for bringing back a good memory. Take care, Max
maxwell ivey recently posted…Blog hop on the writing processMy Profile


4 Dee Ann Rice April 5, 2014 at 10:32 am


The posters that you put up is another great example of what a blog should be. I had not thought of that. I have put up posters though and it is a great way of advertising. The most important thing with any of these methods is to make sure that it attracts people to your business. We need to do this with our blogs as well.

Thank you for your additional illustration of what I was trying to describe. That is great.

Thank you for your comment and have a great day.

Dee Ann


5 maxwell ivey April 5, 2014 at 10:52 am

Hi Dee Ann; also, got me to thinking about the new billboards that are electronic so they can b changed often just like when people keep their blogs fresh by changing themes colors plug ins etc. and you are right its all about promoting our business. when i post on social media i always include a link back to my site. so, maybe you could help me. I’m trying to figure out how to use tribbr. I can’t seem to find a way to enter a comment. I can find the enter field just fine but can’t figure out how to press enter after i add my text. appreciate any help, max
maxwell ivey recently posted…Blog hop on the writing processMy Profile


6 Jeevan Jacob John April 4, 2014 at 12:22 pm

Great Analogy, Dee Ann :)

I agree with the points presented here. Our blog is the billboard and the way we present is important.

As for my blog…well, I am not exactly in a good position (I spent far too much time on commenting and too less on marketing). In the end, I did get a lot of comments, but not much traffic (traffic is very much important).

So, I am shifting gears. I have modified my plan accordingly…to put more effort into marketing and guest posting (I have formed my marketing plan, and for the most part, implemented it. Now, it’s just a matter of time. As for guest posting, it’s something I will be starting soon. I have done it in the past, so doing it won’t be too much of a trouble.

Anyways, thank you for sharing this, Dee Ann :) Appreciate it!

Good luck with your blog upgrades!


7 Prakash April 12, 2014 at 3:53 am

Yes we can say a blog is like a billboard. Nice post and thanks for sharing this. There’s something different in this post like some creative thinking. Bot an easy task to express your ideas quite effectively as you have done.


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