Dee Ann Rice

Most part of e-mail advertising does not sell anything. This is a proven fact. And I do not think that the specialists of direct marketing and even ordinary consumers will claim otherwise.

E-mail advertising that kills the recipient on the spot at the first time is a rarity. Nevertheless, selling advertising message can be easily recognized – it contains those subconscious, psychological constructions which always were in any successful advertising. If you want good ads is like pornography – we will recognize it immediately, as soon as we look at it. Hence, the same as porn, advertisements must engage firmly the reader’s attention and, at least, to be read.

I think you know how much efforts are taken for writing even the simple sales letter. Today

Internet business is a fairly specific kind of activity, but it obeys to the same laws as any other business activity. Regardless of how you intend to use the capabilities of the Network in your activities: whether to limit the creation of the site – a business card of the company, or establish an online channel of sales, its web-based resource need to be promoted. And it is often unjustified to concentrate all efforts exclusively on search engine optimization. Traditional methods of advertising have not been canceled. Moreover, getting in the Internet, advertising technology has got new effective tools for impact on a target consumer audience. E-mail advertising, banner and contextual advertising received the greatest development

You can advertise your site using banner ads in two ways. The first one- just to order advertising at some major web portal, it is preferably related topically to your subject or pay for a banner network, which will show a customer’s banner on several sites. Advertising costs can be counted on a few principles: FFA (Flat Fee Advertising) – fixed payment for the use of space; CPM (Cost Per Thousand) – Payment of displays in thousands of pieces, SPS (Cost Per Click) – Payment of clicks; CPA (Cost Per Action) – payment of visitor activity on our site (for example, participation in an online voting); CPS (Cost Per Sales) – payment in the form of commissions from sales of your site’s store. Banner networks accept payment in CPM.

The second option involves lower costs, though it is less effective and can approach the owners of small resources

Computer and Internet technologies develop so quickly and successfully, that more and more aspects of the business are transferred from the real world into a virtual world. This process has not bypassed the advertising. Some companies have begun to redeploy their budgets in favor of online advertising for a long time, gradually reducing the scope for traditional forms of promotion, e.g., the trades at shows or outdoor advertising, since they are not so effectively perform their functions.

At first glance it seems that Internet advertising is no different from conventional advertising. What is the difference whether you noticed the banner on a website or billboard on a street?

However, online advertising is much more flexible and convenient tool. If you paid attention to the company online by visiting its site, you can immediately

Contextual advertising – is a paid text advertising that appears on the page after the introduction of search engines for certain key words and phrases. That is, this advertising is displayed when somebody is looking for something specific in the Internet. Therefore, contextual advertising – is one of the best ways to attract targeted visitors to your website. For example, you write in your search: “to buy cloth” – along with links to the sites in accordance with the request the contextual advertising appears. This type of online advertising is an excellent way to promote websites.

Contextual advertising is on the theme sites for making web sites and search resources: Yandex, Rambler, Google, etc. Ads that appear on search sites are known as search engine advertising.

Contextual advertising can be:
- Text – it is short text ads that appear on the resource. Ads are links. Clicking on them,